1937 Schwinn “The World” Ladies model by Dave Stromberger · March 6, 2005 Original paint and parts on this deluxe ladies model Schwinn bicycle from 1937. Delta Silver-Ray headlight. Schwinn “The World” head badge. Schwinn “fore-wheel brake” as a drum brake similar to what was used on cars and motorcycles. Horn tank with A.S. logo in the leading part of the wing decal. “The World” decal on the down tube. Chrome “Hockey Stick” chainguard.